Tuesday, August 23, 2011

Customer Service - Step 1

On more than one occasion recently, I have found myself on the other end of poor customer service, suddenly it seems we have reverted back to a time when only a few practiced creating good relationships with those who "pay" their wages. 


I am not an expert by any means, but doesn't it start right away, when you enter or meet someone?

A simple smile or acknowledgment will start things off on the right foot, is it really that difficult? The old adage it takes more muscles to frown than smile is true. 


Spare me the company script, that you spit out lacking real emotion without any eye contact what so ever. Give me something to work with....anything will do, just show some spirit, a pulse if you will, I promise your management won't mind, that might even take your cue.


If you are going away for 10 minutes, let me know & by all means make me feel special those precious seconds you are going to spend with me, again a smile maybe & be right back, simple. 


Offer a suggestion, take note of something personal, show me you care about something besides the next text or facebook post.


Not asking to start a long term relationship, just make me feel comfortable and welcome....really, you can do it and it's simple. 


SMILE ;) and say something, anything will do, while making eye contact....the rest will fall into place, I promise! 


One that got it right & I spent a small fortune(but, they made me feel good about it), Pinnacle Eye Associates in McKinney.



Thursday, July 28, 2011

What's your number?

What’s your number? If you are a real fan, you know what this means. Seriously.

Only true fans of Jersey Mike’s Subs know the answer to this question: What is your Number?  If you don’t know the answer, then you are not yet a real fan.  People ask all the time why Jersey Mike's? First, you need to understand the power of our product.  And to understand the power of a Jersey Mike’s Sub, you need to know your favorite sub.  To know your favorite sub, means trying just about every sub on the menu.

When you ask any Jersey Mike’s employee, franchisee, owner, operator or Home Office team member – we all know what our favorite sub or at least our Top 3.  We might be biased or we might have stopped at the #6, #13, or #20.  But we know our number.  And we are committed and dedicated to it.

Some of us are hooked on a sub that is not on the menu – so we are cult followers of the hidden #.  We are the few, the proud and the special.  We call out our number and people in line look at us like we are crazy.  Or maybe they look at us like we are very special.  We know something they do not. We are a part of an elite crowd with inside information.  They suddenly want to be us.
         
Either way – to be a fan, you need to prove a few things.  The most important is that you get it.  That you understand that our sub is king.  You need to understand how important it is and that is separates us from everyone else.
          
You need to understand what makes our product unique. You need to know how much thought goes into each sub.  And you need to know which your favorite is.  It’s OK if you have two favorites.  Most of us have a few, we all rotate.  For example, on most days, I’m a #6 or a #17 chicken cheesesteak.

So, next time you come in – know your #.  It will be the most important number you know, ever, Seriously!    
Have a SUBtastic day!

Wednesday, January 5, 2011

2011 - New Sub limited time

My goal for this year includes updating the blog twice weekly and getting some interaction. Would love to hear what everyone would like to know, see, hear about your favorite local Jersey Mike's!


We've new sub for you! Try our new Chicka-Phila-Roni tonight. It's a sub with Attitude ~ Chicken cheese steak w/ grilled onions and topped w/ grilled pepperoni and cheese. It’s that good. We’re talking Best New Sub award. Go get one before we take it away!