Thursday, July 28, 2011

What's your number?

What’s your number? If you are a real fan, you know what this means. Seriously.

Only true fans of Jersey Mike’s Subs know the answer to this question: What is your Number?  If you don’t know the answer, then you are not yet a real fan.  People ask all the time why Jersey Mike's? First, you need to understand the power of our product.  And to understand the power of a Jersey Mike’s Sub, you need to know your favorite sub.  To know your favorite sub, means trying just about every sub on the menu.

When you ask any Jersey Mike’s employee, franchisee, owner, operator or Home Office team member – we all know what our favorite sub or at least our Top 3.  We might be biased or we might have stopped at the #6, #13, or #20.  But we know our number.  And we are committed and dedicated to it.

Some of us are hooked on a sub that is not on the menu – so we are cult followers of the hidden #.  We are the few, the proud and the special.  We call out our number and people in line look at us like we are crazy.  Or maybe they look at us like we are very special.  We know something they do not. We are a part of an elite crowd with inside information.  They suddenly want to be us.
         
Either way – to be a fan, you need to prove a few things.  The most important is that you get it.  That you understand that our sub is king.  You need to understand how important it is and that is separates us from everyone else.
          
You need to understand what makes our product unique. You need to know how much thought goes into each sub.  And you need to know which your favorite is.  It’s OK if you have two favorites.  Most of us have a few, we all rotate.  For example, on most days, I’m a #6 or a #17 chicken cheesesteak.

So, next time you come in – know your #.  It will be the most important number you know, ever, Seriously!    
Have a SUBtastic day!